What do you want to do?

What do you want to do?

My friends in PR tell me it’s good for business to write a blog more often than every two years. So here I go.

Anyone who knows me knows I’m honest, upfront, what you see is what you get.

I get a lot of calls from candidates wanting a new job. After we’ve got acquainted, the first thing I always ask is: “What do you WANT to do?”

Unfortunately, a lot of people don’t know the answer to this question.

“Oh, that’s an interesting question”, they say. ”There are soooo many things I can do, I can do branding, comms, digital… I’m flexible and open to new things.”

Wrong answer, caller!

Tell me, how on earth are you supposed to land your dream job if you have no idea what that even is??????

Here are the stock-standard responses I get to this question, on a daily basis.

  1. Something else

“I’ve been here for two years and it’s time for a change.”

I call this job seeker ‘the drifter’. They don’t know what they want to do, so they just keep trying new things.

  1. Something bigger / better

“I want to grow my career, it’s time for career development, I want to expand my skills, I want more responsibility, I’m not learning anymore, I’ve hit the ceiling here.”

I call this job seeker ‘the grass sniffer’. They always think the grass is greener on the other side, and just can’t stop sniffing it. Before I started Little Black Book, I was a massive grass sniffer… there wasn’t enough paper to print my resume, it had so many jobs on it.

  1. More money

“I haven’t had a pay rise for two years, this industry doesn’t pay enough, I’ve read the such-and-such salary review and I know I’m underpaid.”


  1. The people suck

“The culture here is really bad, there’s been so much restructure, my boss isn’t a good leader, I’ve had three managers in the last year, the rest of the team have left already.”

BOO HOO. Seriously, where’s the violin?

I don’t mean to sound cynical, but here’s my point…

  • Trying new things is not the answer – you may never find what you’re looking for.
  • The grass is never (ever) greener on the other side.
  • There is nothing to stop you doing more in your current role.
  • Changing jobs is not the solution to earning more money.
  • AND surprise, surprise, there are people you won’t like in every organisation!

C’mon guys, if your job search was a marketing or communications strategy you were writing, would the outcomes be flexible and open? Would you be okay to just see what happens? Would it be a list of the what-nots you want?

Take-home message: You need to know what your dream job is before you can land it.

It’s much easier to go out and get what you want, when you know what that is.

If you’re lost and don’t know what you want (also me before LBB), I can help you figure it out. More to come.

Margot Keegan - Chief Booker

Margot Keegan

Chief Booker

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