Internal communications – the poor cousin?

Internal communications – the poor cousin?


Internal communications wasn’t even a ‘thing’ when I studied communications in 2001 (I know, I look so young for my age).

By 2007, we’d started to talk about it, but it was definitely the poor cousin of the communications family. Internal comms people wrote and updated the intranet, and sent out newsletters. No one wanted to do it. The pay was crap. Everyone wanted to work with the glamorous media.

HA HA HA HA HA! – oh how the poor cousin is laughing now.


Internal comms is taking the industry by storm. That quiet, unassuming relative sitting in the corner at the glamorous media event is now dancing in the middle of the room saying – “it’s my time to shine!”

The work is interesting, varied and often more strategic than external communications. Internal comms people are typically closer to the business strategy and leaders, therefore in the right position to influence and contribute to business growth.

Internal communications is normally not as reactive as external communications – allowing our professionals more time to create and implement proactive plans and strategy, and be innovative and different.

Internal communicators don’t have to deal with the media. Enough said.

Internal communications and in particular change communications is in great demand as organisations try to navigate through the ever-evolving technology landscape and what it means to their people.

This demand means the roles are getting bigger, and the salaries are getting higher.

It used to be that the internal communications person would report to the external communications manager. Now they’re peers, and my bet is the internal communications person has more influence.

Internal comms is cool. Like linen.

Just saying.

P.S Yes, I recently discovered that linen is the coolest of cool in the fashion world right now. I’m still coming to grips with this.

P.P.S The comment about me looking young was a joke. I’m 34 and look 34.

Margot Keegan - Chief Booker

Margot Keegan

Chief Booker

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